Why The Things We Buy Are Important
Consumers are focusing more now on experiences and less on purchases of products than ever before. Will that trend continue or are products more important that we currently think?
Consumers are focusing more now on experiences and less on purchases of products than ever before. Will that trend continue or are products more important that we currently think?
Despite the general perception that stores and malls are going the way of the dodo, there’s more expansion going on than store closures. Here are the sectors that are growing and why.
We thought we knew what millennial men wanted. But they are also growing, becoming parents, buying homes, and their tastes are changing.
The beauty business is changing. Young companies with innovative products are attracting consumers as well as large companies that acquire the small ones. A conference taking place in New York announced the winners it believes will be the future leaders in the industry.
Customers of airlines and cable companies are very dissatisfied. We regulate monopolies but we give oligopolies almost no scrutiny. Oligopolies cause problems and frustrations for consumers every day and nothing is being done to solve this structural problem.
Big data is not just for the tech industry anymore. If you’re a consumer-facing company and you’re not using big data, you’re at a disadvantage. Your competitors are using it and they are getting a much better return on their marketing than you can.
There’s a new way to sell to consumers online, subscriptions. This article discusses who the leaders are in that market, why they are succeeding and why it’s anyone’s guess right now about what will happen in that market.
Consumers habits in bedroom products are changing. The article discusses why and how those changes are happening and who wins and loses from those changes.
Until now, no one has created an online grocery business that offers competitive prices and makes a profit. A Singapore-based company called Open Taste may be the first. This is its strategy.
At the recent WWD Beauty Summit, beauty industry leaders explained how they’re going to change to adapt for the future.