Resale company The RealReal is being criticized about how it authenticates products. Management is trying to convince customers and investors that its methods are adequate. It’s not going to work.
Consumers now are looking for more than great products. They want things that make the world better, made by people that share their values. That makes retail a much more complicated business than ever before.
The RealReal’s business is in part built on its promise of authentication, but I received a fake Christian Dior handbag. How can the resale business ever succeed if fakes are being sold as real?
The new mega-mall in New Jersey turns the idea of a mall on its head by making entertainment the key draw. The shopping is the sideshow.
The grocery industry is about to undergo an upheaval that the industry leaders are not ready for. There is a real risk that their positions will be undermined by companies that are far more creative and daring.
New technology makes it easier to buy products you choose with your taste buds, like wine or perfume, than ever before. Because it’s tech-enabled, you don’t have to be present, artificial intelligence can now tell you what products you’ll prefer.
Retailers right now are talking about “making it easy” for consumers. It’s harder than it sounds.
In the past, stores were how beauty products were sold. That is finally changing.