Pulp Riot was acquired by L’Oreal
Pulp Riot is a professional hair color brand based out of Los Angeles and founded two years ago. The company sells semi-permanent hair dye in vibrant colors, toner, shampoo, and color removal to professional stylists.
- Triangle acted as Pulp Riot’s exclusive advisor in the sale to L’Oreal.
- We understood that a large portion of the value of the business lied in its growth prospects and incredibly strong social media following.
- Through negotiations with L’Oreal, Triangle was able to significantly increase valuation and create the optimal structure for the founders.