Liz Lange, a portfolio brand of BlueStar Alliance, was sold to The Cherokee Group
Liz Lange designs maternity wear and licenses its brand and product to manufacturers and retailers, including Target and Nike. Elizabeth Lange, the founder of Liz Lange Maternity, introduced form-fitting designer pregnancy wear in 1998 and has been described as a pioneer in the apparel industry.
Triangle sold the Company to Bluestar Alliance several years prior. Bluestar achieved their goals with it and retained us to sell it again.
We completed the sale to a strategic buyer who were uniquely positioned to take the brand to the next level.