BlueStar acquired the brand names and Intellectual Property related to Kensie & Mac & Jac from Liz Claiborne
Bluestar Alliance LLC is a privately owned Brand Management Company. Bluestar owns, manages and markets a portfolio of consumer brands that span across many tiers of distribution from luxury to mass market.
Triangle learned through market intelligence that Liz Claiborne would consider the sale of certain brands.
Triangle brought the transaction to Bluestar Alliance, with whom it had done two deals previously (Sharper Image, Liz Lange).
Triangle managed a competitive process, beating out JCPenney for the acquisition.