The Way We Measure Retail Store Performance Needs To Change
Retail has changed but the way we measure retail store performance hasn’t. Without the right information, we’re going to see good stores get closed and bad ones remain open.
Retail has changed but the way we measure retail store performance hasn’t. Without the right information, we’re going to see good stores get closed and bad ones remain open.
The struggle to present an authentic value system to consumers is fundamental now for all consumer-facing brands. But how can a big corporate brand like The North Face be authentic? Here’s a story about how they failed in a big way and how to think about next steps.